Keynote Speaker: Pascal Finette, Director of Mozilla WebFWD Accelerator Program

Open Innovation, Crowd Sourcing, Community-driven Innovation, Chaords (describing organizations which are a mixture of Chaos and Order) - the world around us is using "open" as the new default. Fearless leaders are unleashing the beast which redefines the core of many innovation practices. Pascal Finette recounts the inspiring story of Mozilla, the Open Source non-profit organization which managed to break Microsoft's stronghold on the browser market and today has more than 450 million users worldwide. Alongside this fascinating David vs Goliath tale you will learn how Mozilla won by being completely open, working with the wider community and redefining how innovation can be done. At the end of his session, Pascal will have enabled you to tame the beast and make it work for you and your organization.

Presentation Topic: Sustainable AV - Beyond "Green"

Speaker: Brian Mata, Senior Audiovisual Consultant at TELADATA

The term "Green AV" is often used, but poorly defined. This presentation frames the conversation in a more comprehensive context. While the most common reaction is to focus specifically on energy and cost savings, but there are other environmental, ethical, and philosophical considerations which contribute significantly to being truly "Green." Looking at real-world examples, we will discuss the consequences of our decisions as technology consumers from the standpoint comprehensive environmental impact, cost, and ethical considerations, and identify potential areas of improvement.

Moderator: Andrew Taylor, Senior Director of Marketing at Plantronics
Panelist: Ken Koll, Wireless Application Engineer at Plantronics
Panelist: Fred Love, Unified Communications Engineer at HP
Panelist: Jeff Suellentrop, Director of Enterprise Architecture, PETCO

With the growing adoption of Unified Communications (UC) the need, and expectation, for deploying wireless headsets, that improve UC voice business communications, has dramatically accelerated. Companies are including wireless headsets as a key business component of their employee’s resources and daily work life.

Moderator: Naeem Maqsud, Director of IT at Sybase

Learn how to have a 100% virtualized deployment of SAP CRM and be able to leverage server and storage virtualization technologies in an agile project.

This presentation will cover the deployment of two new CRM instances in a completely virtualized environment. Virtualization was used for rapid implementation that included multiple environments such as sandbox, development, quality assurance, production, training and disaster recovery. The solution was designed to be highly scalable and provide maximum high availability with no single point of failure. To allow business continuity in the event of a major site disaster, replica environments were built at another location (outside California) and kept in sync with the primary instances. Volume testing clearly demonstrated that the applications could be run on a virtualized platform in production environments. By going 100% virtual with the project, there was a significantly less TCO from a datacenter perspective.

1:00 p.m. - 1:30 p.m.
Sponsor Lunch Session from Digital Realty Trust (DLR)

Presentation Topic: Outside Air: The Practical Cooling Technology

Speaker: Mike Edie, Sales Engineering Director, Digital Realty Trust

Cooling a data center is a significant factor in its on-going operations cost. Until relatively recently, air and water cooled alternatives were the de facto standards for cooling architectures. Due to its cost-effectiveness, ease of implementation and its positive impact on energy efficiency outside air has become a viable alternative for data center operators seeking to maximize the operational efficiency of their facilities while also minimizing their on-going operational costs. In this presentation Digital Realty will provide a brief tutorial on the variables that need to be considered when selecting outside air as your cooling methodology as well as providing case studies illustrating the positive impact the it can have on your data center operations.

2:35 p.m. - 3:15 p.m.
Panel Discussion Topic: Reclaiming Stranded Capacity through Integrated IT and Facilities Management

Speaker: Corban Lester, Program Development Manager, Lockheed Martin Energy and Environmental Services
Speaker: Saket Karajgikar, Consulting Engineering Supervisor, Future Facilities

In recent years, the data center industry at large has adopted all manner of activities aimed at increasing data center energy efficiency. These activities include the use of high efficiency components and virtualization. They are effective at reducing energy costs, but they target the sub-systems within the data center as opposed to the data center system itself at the highest level. This leaves significant opportunities for large gains in efficiency and cost savings on the table.

This presentation takes a look at the data center efficiency challenge from an overall system standpoint and the impact on efficiency of integrating data center operations across traditional silos of responsibility. In particular, the integration of facilities and IT operations is examined. A Lockheed Martin data center is used as a case study to compare operational efficiency with and without integrated operations.

10:00 a.m. - 10:40 a.m.
Presentation Topic: DCIM Tools: Hype Vs. Reality

Moderator: Zen Kishimoto, Principal Analyst at Altaterra

Panelist: Chuck Rego, Chief Architect High Density Data Centers at Intel Corporation
Panelist: Pam Brigham, Director Global Technology at Equinix
Panelist: Phil Reese, Research Computing Strategist at Stanford University

Data Centers are extremely complex to manage due to virtualization and cloud computing, highly-dense power requirements, and cries for effective cooling. To cope with such needs, several tools, known as Data Center Infrastructure Management (DCIM) tools, have been developed and marketed. How do you determine the right tools for your business model and goals?

Gain insight from early adopters of DCIM tools as they share their challenges, benefits, and lessons learned.

Speaker: Jerry Green, Solutions Design Manager at Cisco

Gain insight from Cisco’s 4 year process of discovery, program development and deployment of smart PDU’s in their lab environment. This session will reveal challenges encountered, lessons learned, benefits, and will explore some of the nuances and finer points of a PDU program.

Sponsor Lunch Session from Raritan

Presentation Topic: Show Your Data Center Who's Boss - Intelligent Data Center Asset Management

Speaker: Nabeel Mahmood, Director of Power Management Infrastructure at Raritan

Today's data center environment has become increasingly complex to manage. Has your data center become a cost-draining weak link? Not any more! Show your data center who's boss!

You'll hear how better asset management can lead to huge cost reductions and can help you:

• Take a holistic approach to managing your data center using a DCIM solution
• Use Intelligent Asset Management to better locate data center space capacity
• Locate your assets accurately with implementation of an electronic asset management system
• Prevent costly mistakes resulting from unauthorized changes
• Deploy best practices for managing your assets

Most energy saving projects over time fail to produce an ROI.  This panel discussion will present the problem of maintaining an energy strategy month after month, despite changes in organization and equipment that facility users make. The panel consists of managers from an industrial Plant (e.g. Pharmaceuticals),  hospital, multi-use tenant building and a critical facility such as a hospital and / or a data center.

Gain insight on pragmatic solutions that insure a building is operating according to its energy design.

Speaker: Bob Brown, CEO at TELADATA

Drive your professional ratings through the roof on your next convergence project. This presentation will borrow techniques honed by HGTV to create a roadmap to get your next technology infrastructure project approved and to guide your team to a successful project “reveal”.

Convergence involves more than technology, it involves people. Learn how to identify and communicate with your extended community and capture their best idea’s before you begin. Paint a picture of potential options, document the costs, list pros and cons, and manage the ensuing chaos to gain consensus or at least compromise.

Sponsor Lunch Session from Schneider Electric

Presentation Topic: Facility Module Architecture for Data Centers - 1/2 MW of Power & Cooling in 4 Parking Spaces

Speaker: Don Mitchell, Director of Systems Engineers, Schneider Electric Data Center Solutions Team

IT containers have created a giant buzz due to their standardized design that eliminates a long and expensive planning cycle that brings computing capacity on-line very fast and efficiently. As many early adopters have discovered, IT containers only offer 1/3 rd of a modular data center solution. Facility level, building specific power and cooling infrastructure need to be planned and engineered to support these IT containers. Standardized, repeatable pre-manufactured power and cooling containers have not been available - until now! Learn about a new category or power and cooling modules that make up a facility level containerized data center solution. Building a data center this way enables companies to finally realize the benefits of speed, efficiency, cost, density and portability.

Moderator: Mark Bramfitt, P.E. Consultant

Panelist: Mary Medieros McEnroe, Public Benefit Program Manager at Silicon Valley Power
Panelist: Bill Dunckel, Senior Project Manager at PG&E
Panelist: Dr. Munther Salim, Energy Efficiency and Sustainability at HP

While the IT industry and utilities have made good progress on driving energy efficiency engagements in full-fledged data centers, there are something like two-and-a-half million server rooms and "localized" data centers that are effectively hidden from sight. According to one study, over half of the servers in use in the US are housed in these facilities. Our panelists will describe the narrow set of energy efficiency measures and technologies that are suitable for this infrastructure, and the challenges that utility program managers have in addressing the market.