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2014 Sessions

2014 Opening Keynote

Krish Sivakumar
9:10 a.m. - 9:50 a.m.
Topic: Seeing the Unseen

Keynote Speaker:
Krish Sivakumar, Director at Cisco Systems

The Internet has changed the way that each of us work, live, play and learn. A full generation of people now do not know life as it existed before the Internet. With most of the world's population these days it is considered as essential as a utility like power and water.

But have we reached the limits of what the Internet can do? Is there more to discover and do? What are the next things that are going to be affected by the Internet?

Let's have a discussion about what is unseen today that the Internet can reveal tomorrow.

Seeing the Unseen – a journey into a new Internet!

Track A: Emerging Technologies

Rich Brueckner

10:00 a.m. - 10:40 a.m.
Presentation Topic: Big Data: What's It Really About?

Speaker: Rich Brueckner, President, InsideBIGDATA

While the term Big Data has become pervasive in Information Technology, many in the industry are still puzzled by how to make money from this phenomenon. In this talk, Brueckner will look at what's really behind Big Data as an engine for change and describe case studies that are bringing the full potential of Big Data home.
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Kamal Shah

11:00 a.m. - 11:40 a.m.
Presentation Topic: Five Key Considerations in Moving To Mobile

Speaker: Kamal Shah, CEO and Founder of Fotonotes

In this session, Kamal Shah will present five key considerations in developing and implementing an enterprise mobility strategy. Today's mobile revolution promises to be as important for the enterprise as computers were in the 1980s, the Web in the 1990s, and software as a service (SaaS) in the 2000s. Virtually every business is keen to join this revolution. However, there is an overwhelming amount of conflicting information about what mobile approach is best, and a sea of vendors competing for attention. This presentation helps to provide a clear roadmap for companies making the move to mobile.
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Warren McCarty
1:00 p.m. - 1:30 p.m.
Platinum Sponsor Presentation by Panduit
Presentation Topic:
Next Generation Fiber Structured Cabling and Migration to 40/100G

Speaker: Warren McCarty, Technical Systems Engineer, Data Centers at Panduit

The new high speed Ethernet standards, 40GBASE-SR4 and 100GBASE-SR10, will require a change in the fiber cable plant. Legacy permanent links using single fiber connectors will not migrate to these new higher speed channels since the new standards rely on pre-terminated plug and play cabling based on the MPO connector and multi-fiber trunk cable and patch cords. In this session, Panduit examines the media and connectivity solutions needed to ease the migration for 10 Gigabit Ethernet to 40 and 100 Gigabit Ethernet and examines the realities and pitfalls in doing so. Also presented are standards based connector polarity and gender issues and the problems that are created, and how to mitigate these problems while saving capital expenditures and money.
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Nathan R. Minchey
1:40 p.m. - 2:20 p.m.
Presentation Topic: Fresenius Case Study: The Convergence of Technology Systems

Speaker: Nathan R. Minchey, Senior Manager of Manufacturing IT at Fresenius Medical Care

Gain insight on the Technology Infrastructure implemented to develop Fresenius Medical Care's Smart Building – From LED Lighting, automated lighting, cooling and heating Controls, to the building blocks of developing a high performance IT System. You will learn the decision making process on technologies selected, energy savings achieved, ROI and lessons learned.
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Robert Gerner

Darin Adcock
2:35 p.m. - 3:15 p.m.
Presentation Topic: Dowling Aaron Ensures & Enables Secure BYOD in the Enterprise

Speaker: Robert Gerner, Enterprise Account Executive, AirWatch
Speaker: Darin Adcock, CIO of Downing Aaron LLP

With the consumerization of enterprise mobility, a growing percentage of workers are using their personal devices to access corporate resources. Organizations must take advantage of this trend by empowering personal devices for productive business use through a secure Bring Your Own Device platform. For Dowling Aaron, a law firm based in Fresno, California, creating a streamlined mobile operation was a top priority for their attorneys. Dowling Aaron wanted their employees to have secure access to client information on mobile devices, therefore keeping the client data confidential and protected. The firm recognized the need for an enterprise mobility management solution and chose AirWatch to secure their fleet of 500 tablets and smartphones. With the AirWatch solution, Dowling Aaron was able to save the company money and better serve clients, while ensuring that their information remains safe. Today, Dowling Aaron utilizes a comprehensive Enterprise Mobility Management (EMM) platform including Mobile Device Management and a BYOD program. The firm takes advantage of features such as remote wiping and password protection for corporate-owned and employee-owned devices.

Kevin Kiley, director of enterprise solutions at AirWatch and Darin Adcock, CIO at Dowling Aaron, will provide best practices and strategies on how organizations can utilize a comprehensive and scalable platform to centrally manage mobility across the enterprise. In addition, they will demonstrate how Dowling Aaron is currently leveraging AirWatch to create a secure and convenient BYOD program through a lessons learned approach.
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Christina Clark

Michael Bangs

John Lucas

Ed Pate
3:30 p.m. - 4:10 p.m.
Presentation Topic: The Internet of Building Things

Moderator: Christina Clark, VP at Wixen Real Estate
Panelist: Michael Bangs, VP of Real Estate and Facilities at Oracle
Panelist: John Lucas, VP Global Real Estate and WorkPlace Services at Juniper Networks
Panelist: Ed Pate, Director of Facilities Operations at SanDisk

You've heard the buzz on IoT- where devices equipped with sensors are networked together and they can communicate with each other- machine to machine. Can your company handle these new technologies? Gain insight on the Building Technologies selection process, standards, and pitfalls to avoid. Participate in a high level group discussion on how IoT will change the Future of Buildings and how people build, live and operate more efficiently in a connected building.
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Track B: Trending Industry Topics

Scott Noteboom

10:00 a.m. - 10:40 a.m.
Presentation Topic: Data Center 2.0: The Emerging Market Data Center Revolution

Scott Noteboom, CEO of LitBit

The past 15 years has seen the majority of data center innovation and growth occur disproportionately here in the United States. The next 15 years will be largely focused on addressing the emerging market needs of the next 3 billion new users. This presentation will focus on the differences in where, why and how between the first and second phase of the data center revolution.
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Greg Pettine

Wayne Reeves

Octavio Morales

11:00 a.m. - 11:40 a.m.
Platinum Sponsor Presentation by Schneider Electric
Presentation Topic:
Fast and Furious Design/Build – How to Make All the Turns

Greg Pettine, Director, Business Development, Schneider Electric Data Center Service Provider Team
Wayne Reeves, Director, Mission Critical Service Sales, Schneider Electric Data Center Service Provider Team
Octavio Morales, COO, TierPoint Data Centers

Customer demand combines with stiff competition in the co-location market to create a "fast and furious" pace. Increasingly that means data center service providers must meet tight timelines to earn their customers' business. But with the "fast and furious" pace comes risk that can sometimes mean disaster in terms of blown budgets, missed deadlines, and unpredictable outcomes. Join Octavio Morales, COO of TierPoint, and Wayne Reeves, Director of Mission Critical Service Sales with the Data Center Service Provider Team at Schneider Electric, as they discuss TierPoint's recent 10,000 sqft, 1.5MW expansion, completed successfully in a "fast and furious" 11-week timeline.
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Jawahar Swaminathan

Jerry Green

1:00 p.m. - 1:30 p.m.
Platinum Sponsor Presentation by Raritan
Presentation Topic:
Customer Panel: Off-the-Shelf vs. Customized Power and Rack Infrastructure

Jawahar Swaminathan, Director of Energy Management Solutions, Raritan
Panelist: Jerry Green, Global Lab Solutions Design Manager
Panelist: Shawn Tugwell, Data Center Design Engineer at eBay
Panelist: Jamie Saguindel, Data Center Manager at VMware

Whether you're renovating your current data center or building anew, how you bring power to your racks will impact your immediate project requirements and affect future capacity and growth planning. Join Raritan and a panel of data center experts from leading companies Cisco, eBay, and others, as they discuss the criteria they used to decide whether opt for off-the-shelf or custom power and rack infrastructure solutions.
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Jerry Inguagiato

Kat Langan

Jon Langshaw

Brian Donathan
1:40 p.m. - 2:20 p.m.
Presentation Topic: The Path to Technology Infrastructure Nirvana

Jerry Inguagiato, Senior VP at CBRE
Panelist: Kat Langan, Program Manager at Google
Panelist: Richard Moon, Senior Director of World Wide Operations at Corporate IT at CollabNet
Panelist: Jon Langshaw, Director of Product Management at eBay
Panelist: Brian Donathan, Principal at TELADATA

An IT requirement is born. What does it look like as it grows up? Team collaboration is critical in providing a successful project as an IT requirement is translated and calculated to have the proper infrastructure and data center environment while also reflecting the corporate philosophy, i.e. sustainability. This moderated end-user panel will discuss how an IT requirement is communicated and fulfilled as team collaboration moves it from IT through Facilities, Real Estate, to the Design & Construction team.
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Dan Pitt

Matt Palmer

2:35 p.m. - 3:15 p.m.
Presentation Topic: Planning for SDN: What You Need to Know in 2014

Dan Pitt, Executive Director of the Open Networking Foundation
Panelist: Matt Palmer, Partner of SDNCentral

Software-Defined Networking (SDN) has entered not just the networking stage but the entire datacenter with a lot of fanfare. Its benefits of more flexible control, lower capex and opex (though automation and orchestration), and (much) higher datacenter utilization have attracted enterprises, cloud providers, and telecom operators. In this talk we will offer a brief overview of SDN, highlight some of the most promising use cases, and describe the structure and state of the movement. We plan to leave you with the key questions you and your staff will want to explore in 2014 to capitalize on this groundbreaking phenomenon.
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Bob Brown

Dan Hoffman

Colin Hurd

Ted van der Linden

Per Johanson

3:30 p.m. - 4:10 p.m.
Presentation Topic: A Holistic Approach to Sustainability For Your Organization

Moderator: Bob Brown, CEO at TELADATA
Panelist: Dan Hoffman, Principal, Dan Hoffman Associates
Panelist: Colin Hurd, Head of Real Estate and Facilities at Responsys
Panelist: Ted van der Linden, Director of Sustainability at DPR Construction
Panelist: Per Johanson, Formerly Head of Real Estate and Facilities at Pinterest

You've been tasked with developing a Sustainability plan for your organization. Where do you start and how do you gain support from multiple departments and employees within your organization? Gain insight from Facilities professionals and Sustainability experts on how they approached Sustainability within their organization. From developing a Sustainability plan, to the design and LEED Certification process, and how they measured and tracked metrics, this session will discuss lessons learned, wins and the keys to success in creating a Sustainable culture.
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Track C: Data Center/Operations Case Studies

Mark Honer

Dan Lunderville

10:00 a.m. - 10:40 a.m.
Presentation Topic: Modeling and Forecasting Lab Buildouts

Mark Honer, Director of IT Palo Alto Networks
Speaker: Dan Lunderville, Manager, Lab Infrastructure and Operations at Gigamon

Gain insight on modeling, forecasting lab growth, best practices, designing labs for scalability and how to get buy-in from the executive team. Mark will share case studies used in recent projects.
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Jason Green

Steve Press

Tim Roche

Troy Tazbaz
11:00 a.m. - 11:40 a.m.
Presentation Topic: Real Convergence: Can IT and The Data Center Collectively Benefit The Business Bottom Line?

Jason Green, VP at GexPro
Panelist: Steve Press, VP Data Center Solutions at Healthcare Firm
Panelist: Jamie Saguindel, Data Center Manager at VMware
Panelist: Tim Roche, Senior Facilities Manager at Oracle
Panelist: Troy Tazbaz, Oracle

Many organizations today still lack the communication and collaboration between the respective teams. While no one Data Center and IT Enterprise resemble another identically, some companies decided to tackle the performance and financial inefficiencies of such a schism head-on.

Listen to end-users from Oracle, Kaiser Permanente, and Box share their wins and lessons learned about their IT Facilities projects.
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Ed Spears
1:00 p.m. - 1:30 p.m.
Platinum Sponsor Presentation by Eaton
Presentation Topic:
Case Study: Ensuring energy efficiency in today's MTDC

Speaker: Ed Spears, Product Marketing Manager, Critical Power Solutions Division at Eaton

Colocations today require solutions that meet their high demands for performance, efficiency, cost and support. Eaton will be joined by a customer to discuss issues they tackled regarding energy efficiency.
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Jonathan Koomey

1:40 p.m. - 2:20 p.m.
Presentation Topic: Why Energy Efficient Data Centers are Not Always the Most Profitable Data Centers

Jonathan Koomey, Research Fellow, Steyer-Taylor Center for Energy Policy and Finance, Stanford University and Owner, Analytics Press

Many data center facilities focus on improving the infrastructure efficiency, measured by PUE (Power Utilization Effectiveness), but a single minded focus on that metric will often yield perverse results, such as low equipment utilization, stranded capacity, and wasted capital. It's the business results that should matter to data center owners, not improvements in imperfect efficiency metrics like PUE. That means a focus on both the cost per computation and the total revenues from computation, detailed analysis of efficiency improvements in both computing and infrastructure, and sensible application of computer simulation tools to understand how changes in information technology deployment will affect the utilization of data center infrastructure over time. This talk will explore a more holistic, business-focused view of data center efficiency grounded in the key performance indicators that should be most important to the companies that own data centers.
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Serena Devito

2:35 p.m. - 3:15 p.m.
Presentation Topic: eBay Data Center TCO Modeling

Serena Devito, Advanced Data Center Engineer at eBay

Increasingly data center owners and operators are being asked to evaluate the effectiveness or efficiency of different solutions and that decisions be data driven rather than based upon presumption or emotion. This results in the term "Total Cost of Ownership" being thrown around as if it is a lifesaver in the storm of indecision, and to often with little understanding in what or how it is being calculated.

Serena DeVito from eBay's Global Foundation Services has developed a data model that has become the cornerstone for Total Cost of Ownership modeling and has been used as a basis for modeling everything from - compare the efficiency of different server platforms – evaluate different technology refresh time frames – dialing in the sweet spot for data center deployments based upon density - applying different cooling technologies.

In this presentation, Serena will share the concept, methodology and the basis for how eBay is calculating the costs associated with data center space and usage, and how these can then be used to help answer the omnipresent question of "are we making the right decision?"
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Bruce Myatt

Matt Brown

Jonathan Koomey

Derek Collier

Wayne B. Riley
3:30 p.m. - 4:10 p.m.
Presentation Topic: Critical Facilities Roundtable Panel:
DCIM: Integration and Automation

Bruce Myatt, Executive Vice President, The Data Centers LLP
Panelist: Matt Brown, Global Ops Manager for HP Cloud Servies
Panelist: Jonathan Koomey, Research Fellow, Steyer-Taylor Center for Energy Policy and Finance for Stanford University and Owner, Analytics Press
Panelist: Derek Collier, Intel Product Manager for Intel's DCIM Energy Manager and Virtual KVM Manager software applications
Panelist: Wayne B. Riley, IBM Senior Technical Staff Member, Smarter Physical Infrastructure Architect, Data Center Energy Solutions Architect

DCIM – Is that Data Center Infrastructure Management? or Information Management??  What good does real time information do us unless we promptly put it to good use?  Can we automate functions like data center capacity planning, cloud workload distribution, HVAC equipment balancing, and predictive facilities operations and maintenance?  Can we ever integrate our IT operations with our facilities operations in a way that they can reliably work together as a single system? And, how can DCIM provide a return on investment that will motivate good business managers to move forward with its implementation?   This is one of the most controversial issues of our time.  Hear from leaders in our industry working on DCIM solutions of tomorrow that may surprise the most experienced of us with integrated and automated concepts and even existing solutions that will dramatically improve of our data center operations.
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2014 Ending Keynote Panel Discussion

David Labuskes

Alain Durocher

Andrew J. Milne
4:30 p.m. - 5:10 p.m.
Topic: From Board Room to Beyond: Using Technology to Create Exceptional Experiences in Your Facility

Dave Labuskes, CEO of InfoComm International
Panelist: Alain Durocher, CTS Multimedia Program Strategist at University of Southern California
Panelist: Andrew J. Milne, Ph.D. CEO of Tidebreak, Inc.

Producing exceptional audiovisual experiences is important. Whether you are an installer, a technology manager or in a data center, providing a quality communications experience to those who use board rooms, training facilities, conference centers, collaboration spaces and more is critical. In this session we will discuss the difference between a great and "good enough" experience, how quality is a defense against commoditization and the considerable expectations of the end-user. This panel will also discuss the components of an experience that can lead to exceptional and poor perceptions, and how to measure those components.