Water in the West has become a scarce and expensive commodity with the draught we have endured over the last several years and, in some areas water treatment plants cannot provide the capacity that our larger data centers demand. This panel discussion will reveal new technologies and describe new methodologies, already in practice, that minimize the use of cooling water in the data center and that recover and reuse water that would otherwise be discharged from the data center for treatment by public facilities. It is about time that we pay more attention to Water Utilization Effectiveness (WUE)!